When startups grow out of their teen-shirts
Crowdit came to Evil Mambo with quite a common startup problem: Reaching a level of success that their initial graphic identity couldn’t carry.
Evil Mambo was to build on the existing logo and references, but also mature the brand platform into a modern, alluring and target-matched universe.
Building on Crowdit’s dual purpose of locating bars, but also fun or even a party through these bars, Evil Mambo created a fine-threaded, stringent diamond graphic. A graphic that bears associations to both street maps and disco balls - in an subtle, unified and elegant expression.
The app was re-designed to allow for a more colourful and dynamic experience, also adding easier navigation and constant interaction with the logo through the use of its angles as graphic elements.