We all know the story of The Emperor’s New Clothes. Well. Here is an actual empress who came to us in search of new clothing: The hotel D’Angleterre, forever reigning as Denmark’s finest hotel and situated on Copenhagen’s beautiful King’s Square with a view to folksy Nyhavn - a stark contrast to the hotel’s exclusive and very luxurious brand.
The 19000 m2 D’Angleterre underwent a 2-year complete renovation to upgrade the old building to modern luxury standards, but also to enhance its rich heritage and incredible architectural details in a modern context. This called for an upgraded identity, that could both signify the heritage, the renewal and the modern take on genuine luxury hospitality.
The resulting logo took inspiration from the historical milestones of the hotel (the years 1875, when it was first renovated, 1915 where it was renovated after a big fire, and 2013, the completion year of the recent renovation) and played on style elements from Art Nouveau to add both playfulness, elegance and style.